just when this might be a reality, jonathan a. >> it's going to be a while, carl. convenient timing for bezos to get on national tv right before cyber monday. >> the most watched show in the country. >> their name is all over the place. it will be a long time not only because the faa isn't going to give its recommending for commercial drone regulations until 2015 but it could be a while after that before we see them certified. it's an interesting space, though. how much they could contribute to the economy. amazon spent more than $5 billion on shipping alone. this year they're on track to spend more than $6 billion. and that's what they're pay iin to fed, u.p.s., the postal service,s and others. maybe do it more cheaply with a drone fleet as the business continues to expand. >> where do you think this ranks on amazon's r&d list? is this play money? are they playing with some house money on this project? >> i think they're playing with house money. >> really? >> chris anderson, former wired editor in chief has them working on some of these same problems, figuring ho